It's a new lifestyle concept that perfectly reflects the needs of the times, focusing on "how to live comfortably and luxuriously within the home, whether it's your primary residence, vacation home, or second home."

For people to live a high quality of life, a balanced diet, a living space that allows for relaxation of both mind and body, and regular exercise incorporated into their daily lives are essential.

In October 2010, to promote this new lifestyle concept, three of the world's top brands essential to wellness living—Poggenpohl, Bang & Olufsen, and Technogym—brought together, transcending national borders and industry boundaries, to launch the first LWL event.

This new initiative attracted significant attention from the architecture and interior design industries as a dream collaboration event. Since 2011, it has become a regularly held event three times a year, with several top domestic and international brands that resonate with LWL's concept joining as new members each time. With each event, the scale and content have evolved, and its recognition has grown.

To date, more than 60 corporate brands have joined LWL as members, making LWL an indispensable brand group for people who are pursuing their ideal living space in their home, vacation home, or second home.

LWL had been holding lunch parties, afternoon parties, and subcommittee meetings right up until the COVID-19 pandemic. While these were interrupted by the pandemic, there has been a growing demand since last year to restart them.

In response to these requests, we will be restarting in the form of a second stage.

Based on the philosophy of Living Wellness, the revamped LWL, with its enhanced real-world and online events, made a fresh start in the fall of 2025.

(Quote：Living Wellness in Luxury)